Sociological products for curious worlds.
Waajji builds physical brands and network experiments that turn social science into things you can wear, hear, trade, and play.
Studio
Products as social instruments
We design objects, brands, and network tools that make people behave like themselves. Not their best selves — their real selves. Sociology has always had a measurement problem: ask people who they are, and they will perform an answer. So we stopped asking. We built the situations — the trading table, the racetrack, the workshop — and let the behavior arrive on its own. The product is the question. The players are the answer. The data is what they actually did.
What we make
Waajji works where research stops being a paper and becomes something people can touch, play, trade, hear, or use. Our projects move between physical objects, sound, games, learning tools, and network products, drawing from social research, economics, design, and technology. We are interested in what happens after an idea meets real behavior: how people learn when a lesson becomes a decision, how value changes when people trade, how rules shape competition, and how culture travels through objects and media. Each project takes a different form, but the method stays consistent — build the situation, put it into the world, and pay attention to what people actually do.
How we work
Theory you can hold
A hypothesis you can wear, hear, trade, and play is a hypothesis that can fail in public — and that is the only kind worth keeping. We turn questions into products, and products into evidence.
Strangeness on purpose
A familiar shape with a strange rule — a card game that is an exchange, a duck race that is a market — is the fastest way to make people behave like themselves. Familiarity lowers their guard; strangeness raises the stakes.
Current status
- live products
- 2
- live products
- open betas
- 2
- open betas
- cities — Unfiltered
- 4
- cities — Unfiltered
- building in the open
- 2
- building in the open
Work
Featured work
Brands and projects from across the studio — some live, some still being built in the open.
From the work
“Imperfection is not a flaw. It is a condition.”
Unfiltered — brand philosophyRead the work →
“This is not a card game. This is an exchange.”
DeckX — an exchange disguised as a card gameRead the work →
“Not a luck game — a strategy duck-racing arena.”
Duck Derby — strategy duck-racingRead the work →
Ecosystem
Partners with outcomes
Platforms and partners — and what shipped because of them.
Tezos
Energy-efficient chain for artist-led releases
Unfiltered publishes sound and objects as Tezos-native artifacts; $UFLT runs as a community incentive layer.
objkt.com
Marketplace for on-chain works
Unfiltered editions and collectibles are listed where collectors already browse Tezos art.
GOINTO
Football / streetwear collaborator
Unfiltered FC 25 — a retro football cut with pixel graphics from the GOINTO collaboration.
KORG / Reaktor
Instrument platform for the SC series
SC-002 HeTu LuoShu and other SC ensembles are built on Reaktor — hardware-first instruments, not plugin demos.
itch.io
Indie game distribution
Mindseeker: Shokunin's Training demo ships here for Windows and macOS (Stage 1 playable).
Godot
Engine behind Mindseeker
1-bit Macintosh-style ESP trainer built in Godot and exported as native desktop builds.
News
The newest notes from the studio.
2026.09.07Beta
DeckX open for testing
The table is open — sit down if you want to try it. Blind auctions, flea markets, and extraction, now with real players. Duck Derby still queued.
01 / 03
Teams
Unfiltered and Wik20
One hand in the physical world, one hand in the network. Two lines, the same question.
Start a conversation
Collaborations, press, and curious inquiries — write us. The inbox is open.
hello@waajji.com